Body, Bath & Beauty Blog

Archive for the ‘Internet Review’ Category

Where do mothers turn to these days for information about brands and products. Statistics show that blogs are becoming a trusted source of reviews and opinions. One of the most popular blogging networks for women, BlogHer.com, did a study with iVillage and Compass Partners on how women interact with social media and blogs (view the study here). The study found:

“Of the 42 million women engaged in social media weekly, 55 percent of women participate in some form of blogging activity; 75 percent participate in social networks such as Facebook or MySpace and 20 percent use Twitter… As a result of this increased activity, the 2009 study found that women online are now more than ever before spending less time engaging in traditional media activities like watching TV (30%), listening to the radio (31%), and reading magazines (36%) or the newspaper (39%).”

Are the trials and tribulations of real moms what draws readers to these blogs? What do you think?

Check out the Mommy & Family blog section of BlogHer.com here.

-RyanNY

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It’s October, which used to mean lots of orange stuff, but in recent years, since National Breast Cancer Awareness Month has gained popularity, pink products to raise awareness about breast cancer have taken over! Don’t get me wrong, I think it’s great to see so much support. How can you be sure the pink product you’re buying is really helping though? Find a product that supports a reputable organization. One of the largest organizations in the breast cancer spectrum is the Susan G. Komen for the Cure® organization. It has become the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.

Now,  Susan G. Komen for the Cure® has their own online shop, with official merchandise. ShopKomen.com features a wide variety of products, from apparel to educational materials. And you can rest assured that 25% of your purchase price will benefit Susan G. Komen for the Cure® in the fight against breast cancer.

Visit ShopKomen.com for official merchandise from Susan G. Komen for the Cure®

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Illustration from "Create Perfect Eyebrows"

Illustration from "Create Perfect Eyebrows"

The company I work for, Belcam Inc., has a great new shopping site. It’s more than an e-commerce site though, it’s also informational. In the Beauty Tools section of the site, you’ll find helpful beauty tips. For example, Create Perfect Eyebrows, a guide on shaping eyebrows. This is a step by step, illustrated guide that tells you how to safely and accurately shape your eyebrows like a pro. It also connects you directly to some product suggestions, and explains why these products, such as high quality tweezers, really make a difference. The guides are printable so you can keep them handy. Check it out at the new BelcamShop.com.

Here’s a complete list of the guides:

Skin Deep

Posted on: July 7, 2009

Ever wonder about all the ingredients in your products that you can’t pronounce? Or are you just concerned about what you put on your skin? Only 11 percent of the 10,500 ingredients in personal care products have been publicly assessed. Skin Deep is a service that aids in filling the safety gaps remaining from those unregulated cosmetics industries. It’s an online cosmetics safety database created by the Environmental Working Group. It can be used to research the products you already own or find safer at the store. Skin Deep is a searchable database that matches ingredients in more than 25,000 personal care products (such as shampoos, makeup, deodorants, and sunscreens) with 50 toxicity and regulatory databases. It gives you the power to find the most safety information anywhere about the products you put on your body. The advanced search also allows consumers to find products free of carcinogens, fragrance or contaminants.

Click here to check out Skin Deep

I found an interesting beauty site that I thought I’d share. Based on the international best-selling book Beauty Bible, beautybible.com is hosted by the authors of the book, Sarah Stacey and Jo Fairley. Beautybible.com, like the book, offers a referrence for information on make-up, eyes, skin, hair, helping nature, and fragrance. Beautybible.com also offers competitions, reviews, regular columns, and forums. They make it easy to keep informed too, by allowing you to subscribe for free to receive updates. Click here to check it out for yourself.

I came across a cool new website on skin care. Beautystat.com was created by Ron Robinson, a former beauty industry scientist and developer. Robinson has over 20 years of experience working with brands like: Estee Lauder, Clinique, Lancome, Revlon and Avon. Robinson came to learn that the women he was creating amazing new skin care products for were very skeptical about claims made in the marketing from the brands. He discovered that women had more confidence in their friends and family when looking for a new product. And so an idea was born, to create a online community that could serve this very purpose:

“Ron saw an opportunity to establish a network where women could get this type of advice from just such trusted sources. The site enables women to benefit from the successes—and the disappointments—of others, allowing them to make informed decisions about their beauty purchases. “

Beautystat.com even offers the convenience of purchasing directly on the site, through a partnership with Amazon.com. One day Robinson hopes to connect directly with retailers though, and provide a thorough discovery-to-purchase process for women. Check it out.

One of my favorite beauty blogs out there is Beauty Gizmo. Beauty Gizmo channels all the odds and ends out there that are beauty related into one blog. It’s really amazing all the little gadgets that exist, and thanks to the web they’re usually available to all. Check out this handy blog. You never know what dream machine you’ll discover.

www.beautygizmo.com

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